Food Insecurity. Definition, Reasons, Causes and Status Essay

Food Insecurity. Definition, Reasons, Causes and Status - Essay Example In the conversation, the attention will stay on surveying what food frailty signifies, what causes it and the outcomes that collect thereof. The conversation depends on a basic assessment of companion looked into writing starting with the definition and afterward examining what causes it, and how it rises in the creating scene. Characterizing and Contextualizing Food Insecurity The Context of Food Security Since the 1970s, the term food weakness has been distinctively used to allude to various related yet frequently differing ideas. Yu, You, and Fan (2010) contend, â€Å"there are different depictions of food security in addition to the ideas of food security that have advanced, in the past 30 years, to mirror the change in authentic approach thinking† (p. 30). This variation comprehension of food security and weakness has been investigated by Clay (2002) since the World Food Conference started a conversation of food security in the mid 1970s, both at the national and worldwid e level. As will develop hereunder, food security envelops inquiries of food gracefully, food accessibility, food value solidness, geological areas and typology of accessible food (Bernstein, Crow and Johnson, 1992, pp. 34 - 71). Nonetheless, to comprehend the term food uncertainty, it is basic to first contextualize the term food security. As per the United Nations, food security ought to be characterized as â€Å"all individuals consistently having both physical and financial access to the essential food they need† (Clay, 2002, p. 4). As indicated by UN figures, almost 1 billion individuals on the planet today are not ensured that they can get to, manage the cost of and consistently find sufficient food. For these 2 billion individuals, they may not be ravenous and in basic need of food, however they can't ensure that they will have anything to eat tomorrow to adequately support their wellbeing. As indicated by the Food and Agriculture Organization (2013), â€Å"a aggregat e of 842 million individuals in 2011â€2013, or around one out of eight people universally, were foreseen to be experiencing ceaseless craving, consistently not getting enough food to lead a functioning life† ( ¶7). While this figure is generally lower when contrasted with the 868 million individuals revealed somewhere in the range of 2010 and 2012, and keeping in mind that the quantity of undernourished individuals has decreased with 17% based on what was recorded somewhere in the range of 1990 and 1992, food weakness is as yet a significant worldwide issue. Thusly, they are shaky about the wellspring of their imperative weight control plans, where to discover food, when and whether such food would be moderate when gotten to (Curtis, Hubbard and Shepherd, 1988, 37). This setting consequently presents the elements of food security, a confused procedure dictated by various components from neediness levels to climatic conditions, from topography to administration, from train ing and attention to culture (Grigg, 1993, p. 21; Curtis, Hubbard and Shepherd, 1988, p. 61; Bernstein, Crow and Johnson, 1992, p. 69; Kent, 1984, p. 23). The key inquiry, in this way, is about assurance that food will be accessible when required, just as which kind of food will be avai

Standardization and localization in International Human Resource

Question: Examine about the Standardization and limitation in International Human Resource Management. Answer: Presentation The term internationalizing signifies the method of expanding the inclusion of business in global markets so as to be progressively serious and extend their business past the household domain. One must think all around and can comprehend societies that exists in have nation on the off chance that it intends to serve globally. Universal Human Resource Management is signified as the assortment of exercises that centers around dealing with the association HR at the global level so as to accomplish the targets, strategic objective and furthermore increase upper hands over contenders at each level either national level or worldwide level. Universal human asset the board includes different elements of HRM like enrollment, determination, preparing and advancement, execution evaluation, advancements, installments and rewards and a lot more at worldwide level. It likewise targets concentrating on different exercises like abilities the board all inclusive and exile the executives. Significant concerns Worldwide human asset the executives is exceptionally worried about the HRM issues that includes global limits other than the nation of origin. Worldwide human asset the board is likewise worried about the connections and holding between the HRM exercises in an associations and the remote outside elements in which the association chips away at. Universal human asset the board additionally incorporates relative HRM considers. For a model: How the organizations in different nations like Japan, Thailand and Switzerland make arrangement to overhaul aptitudes of their representatives are not quite the same as one another. Global human asset the executives is profoundly worried about how to oversee HR at MNC for example Worldwide Companies. It fundamentally includes three significant kinds of representatives for example Home nation representatives, Host nation workers and Third nation representatives (Saleeth, 2010). IHRM normalization and limitation The attributes of HRM in the internationalizing of the firm for the most part includes from the underlying vital degree of investigation in a worldwide parent organization. Global HRM activity fundamentally includes two significant hierarchical levels for example worldwide parent organization and their remote auxiliary. It likewise includes keeping up a solid connection between the two levels. There must be a fit between the normalization and restriction of global parent organizations arrangements and methods and practices and host nation. It frequently happens that the worldwide undertakings demand their arrangements and practices to be executed and moved carefully so as to ensure their advantage sections. MNEs likewise gain a few operational efficiencies when they send out their normalized approaches so as to take assurance of the operational consistency in global business. To normalize and mingle the new association in numerous regions like fund detailing, HRM and operational anno uncing and checking, key arrangement must be taken earlier. Global HRM normalization can be envisioned as a sane administration activity by worldwide endeavor so as to move HRM practices and arrangements to universal tasks with an idea that these normalized activities will perform and item the better execution for both the accomplices (Wilson, 2003). The issues of normalization and limitation Keeping up the parity of HRM The issues of normalization and limitation for MNEs is attempting to keep up the equalization of HRM factors like technique, structure, size of the firm and development in the firm. Each corporate culture in an association has an extremely solid effect on the normalizing on the grounds that culture and outer components of the neighborhood condition influence the operational mode and job on the limitation methodology. Today every MNC includes itself to normalize HRM practice in the best and proficient manner. Be that as it may, this isn't gainful for the entire working environment however it very well may be advantageous to administrators who works in a gathering at the cross limits of the firm. Keeping up globalization in a corporate components is very simple and conceivable yet the worldwide associations ought to perceive that the while making those neighborhood adjustments and exemptions, measures are required which drives localization(Steger, 2010). Restriction is fundamentally de termined by the different social and institutional condition factors which are seen in the nearby element itself. National culture is additionally the main consideration in global HRM. Those societies which are completely founded on the individual relations consider to esteem more contend balance on both the prizes for example inborn just as extraneous. While the way of life which depend on the disconnection or individual freedom just contend on extraneous prizes. The weight that are found in the establishments functions as an amazing impacts on the acts of human asset and those foundations esteems and standards are completely founded on the highlights of the national business framework (Ampalazz, 2014). Instructive Training Other significant issues included is instructive preparing. Instructive preparing is the main consideration that is required for some nations. From the HR viewpoint, preparing and advancement of the staffs in an association assumes an exceptionally significant job on the grounds that no association can effectively improve and become except if their staffs are all around prepared. The principle point of preparing the staffs is to expand the capacities so as to play out the obligations with maximum capacity. To expand the abilities and capability of the staffs, a few preparing techniques ought to be sorted out. A portion of the preparation techniques can be preparing with hypothetical instruction, prologue to association and occupation preparing. The staffs who are prepared have better information about the items and the administration offered by the association (UKEssay, 2015). Change and the advancement While undeveloped staffs are ignorant about the change and the advancement and they likewise have the sentiment of low certainty. Giving preparing to the staffs improve and upgrade quality and capacity to tackle the issues that exists in the associations, dissect them and give the arrangement with respect to the equivalent. It additionally targets expanding the capacity of the workers to play out the specific undertaking given to them. Presently with regards to global HRM, preparing representatives is the primary major significant factor to be considered on the grounds that it affect universal business. Global HRM is dealing with the work over the limits and controlling all the exercises of it. On the off chance that an organization works globally, however don't have all around prepared staffs, it will be hard for the association to accomplish its targets. Instructing them and leading preparing projects will help them in understanding the arrangements and rules of the host nation and afterward working in like manner (F, 2015). Levels of normalization and limitation To be serious over the globe, MNCs ought to include in settling on the choices of when to best make changes to the few auxiliaries as far as normalization and restriction. Organization must guarantee that it should concentrate on the significant center exercises and abilities and further repeat these significant capabilities over its auxiliaries since they are key factor to isolating themselves from their significant rivals. Without this one of a kind characteristic, there would be not very many to separate their association from the significant contenders and would make issues in the accomplishment of the organization (Potoki, 2010). In this serious market, it offers a chance to the contenders to pick up pieces of the overall industry. So as to consider center abilities, MNCs must utilize normalization since it makes the organization to utilize its quality and remain as an innovator in inside an industry. The factor center capabilities must be utilized specifically on the grounds th at not everything that exist in the organization is viewed as under center skills. At whatever point center skills are not associated with an association and when there is requirement for the auxiliary to adjust some specific neighborhood societies to be fruitful in the particular field, at that point around then MNCs ought to permit all the organizations to lead restriction (Strano, 2011). There are numerous methodologies received by MNCs to normalize or restrict. Some of them are 1) The adjustment technique which are adjusted to meet market powers however they are never expected to the level of a restricted procedure which implies that the advertising blend system is a possibly changes and fluctuated when required. 2) Worldwide division methodology where the fragments of the clients exist over the globe and they can be offered a normalized item. 3) Requirements of sub worldwide procedure when gathering the host nation markets into little bunches which will be comparable and normal ized dependent on the locale. Each promoting blend techniques have their own normalized item around the auxiliaries (S, 2011). There is an incredible significance of the HR administrators job in disguise so as to accomplish MNEs troublesome and complex purposes. Overseeing human asset in an organization in a superior way which is exceptionally included all around needs social mindfulness and the capacity to react instantly to all the outer components that exists in the earth. Overseeing HR at worldwide level requires spurring and representatives that will rouse them to work with a teaming up nature despite the fact that they dont live in a similar area. They ought to have the option to work with a shared comprehension in both the nations for example either in the home or in the host nation. The significant significance of HR job Encouraging and developing Global coordinated effort: When organizations begin working at the worldwide level, HR experts must be increasingly practical and generalist. They should know about all the inner tasks in the associations and should work more on the faculty work in a m

Fears and Hopes

Fears and Hopes The world looked very different today. The presidential election is over, and many emotions are running through many people on campus. Many people are shocked, others are glad, others feel hurt, disgusted, or simply confused. Many are saying, where do we go from here? I forced myself to go to chem lecture today, walking across the East Campus courtyard where the fiery shades of leaves in the trees covered the faintest clouds in the blue skies above. I bump into a stranger after scrolling through my Twitter newsfeed for too long. I check Facebook, Reddit, Tumblr. Everywhere is the same. With a sigh, I walk into 10-250 and try not to think about it too much as Professor Grossman tells us excitedly about amorphous solids. David Bowie echoes through me as I hear, Planet Earth is blue, and theres nothing I can do An email was sent out this morning: Hey, This election means a lot to all of us. And right now, a lot of us dont know how to feel. We will be sitting quietly in Lobby 7 all day from 9am onward to be with one another, listen, and share our hopes for the way forward. In the afternoon we might open up to discussion, feel free to bring pillows and blankets and maybe take a nap, since were all losing sleep right now. When I arrived, a group of students, adults, and tourists were writing their thoughts on the columns of Lobby 7. One column asked to share our hopes: the other asked to share our fears. Pillows and blankets were scattered about. I saw friends cry and hug each other as they tried to understand. I saw complete strangers talk to each other about hopes, about politics, about the American people. I picked up a marker and began to think about what to write, but ended up putting it back down. I guess Im confused myself. Here are some of the fears (verbatim) that people had to say. That this pillar/page will have more things written than the one with the hopes! Im afraid for the ENVIRONMENT Im afraid for all the people I love Honestly my fears do not really grow. It is just a new day, and we should be able to go through. The only fear that has been there for a while may be that this country seems separating. But this is not caused by Trump. The US is just as separating as it has been. but Trump may have made it more explicit. That this will turn people against each other instead of educate them as to WHY we need progress. Its not the time to block or delete people that wont help us win 2020 I fear that fear will continue to hinder progress. That persuasion and loving, rational discourse doesnt work in America anymore. That inequality will grow/deepen, and that we will be a more polarized nation. Im afraid of war with Russia. that we still be stuck playing the blame game that I dont really have a home, because America clearly doesnt want or love me I fear because misogyny, sexism, racism and xenophobia are no longer closet feelings. What do I tell my daughter? Some were more positive than others. Although reading this made me grim and sad, my spirits were lifted while reading the other column: I hope the American people can be civil about this election. that God will help me to be radically kind compassionate, no matter what happens That no one forgets that they are not alone. We stand together. Countries are really made of people, and I hope that whatever Trump does as a leader, he wont be able to make us hate each other. I hope that everyone in America can feel like they have a voice, and especially hope that our immigrants feel loved and accepted and celebrated. The arc of the moral universe is long but it bends toward justice. -MLK That the world always goes in phases of reason and tolerance, and this is just a blip in the movement forward. In the long run, hate never wins. Keep spreading love. I hope we can do better than this and spread more love, even though its hard. I am scared, confused, nervous. Something is not right within us. Last night was our choice. I hope to be less selfish look outwards be an active force of good positive change. I hope that I can love you, respect you regardless of your choice yesterday. That LGBTQ+ people wont have to go through literal hell. I hope that, amidst the pain, we can all remain unbreakable, and keep love stronger than anything else. That we can learn from this. Thats all I have to say. Tensions are higher than usual today. If you see your friend, family member, colleague, and you think they could use it, give them a really big hug. And dont be afraid to talk. We could all use a little support, respect, kindness, and unity today as well as in the days to come.

Conjugation of Spanish Verbs in the Present Tense

The most common set of verbs in Spanish and perhaps the most important set of verbs that need to be learned first is the present  indicative  tense. Although there are conjugations that are easier to learn, the present indicative tense is used the most. Native English speakers conjugate regular verbs all the time without thinking about it: For the past tense add a d or ed to the end of a verb, and for the present tense, add an s or es to indicate that one person or thing is performing an action. Basic Spanish Conjugation Concepts The conjugation of Spanish verbs is a little trickier than in English. A speaker needs to consider several different tenses, moods, gender, and agreement in person according to what needs to be conveyed in the sentence. Spanish verb endings can indicate when the action occurs, and also give the listener a better idea of who or what is performing the action. The present tense means that the action is occurring now. The indicative mood means that the sentence is a statement of fact. To  conjugate  a verb in the present indicative, remove the  infinitive  ending of the regular verb, in this case  -ar,  -er  or  -ir,  and replace it with an ending that gives an indication as to the person that is performing the action of the verb. For example, hablar is the infinitive of a common regular verb ending in -ar.  To form the present indicative, remove the  -ar, which leaves the stem of the verb  habl-. If the person speaking in the sentence is in the singular  first person, that would mean the sentence would be conjugated to be I speak. In Spanish, when conjugating or changing the stem into a  first-person verb, take the stem and add -o, forming the word  hablo. I speak is Yo hablo. To say you speak, which is the singular, informal, second person, add -as to the stem, forming the word  hablas. You speak is Tu hablas. Other forms exist for subjects such as he, she, or it, we, and they. The endings are slightly different for verbs that end in -er and -ir, but the principle is the same. Remove the infinitive ending, then add the appropriate ending to the remaining stem. Conjugation of Regular -Ar Verbs in the Present Indicative Tense Person -Ar Ending Example: Hablar Translation: To Speak yo -o hablo I speak tà º -as hablas you (informal) speak à ©l, ella, usted -a habla he/she speak, you (formal) speak nosotros, nosotras -amos hablamos we speak vosotros, vosotras -à ¡is hablà ¡is you speak (informal) ellos, ellas, ustedes -an hablan they speak, you (formal) speak Conjugation of Regular -Er Verbs in the Present Indicative Tense Person -Er Ending Example: Aprender Translation: To Learn yo -o aprendo I learn tà º -es aprendes you (informal) learn à ©l, ella, usted -e aprende he/she learns, you (formal) learn nosotros, nosotras -emos aprendemos we learn vosotros, vosotras -à ©is aprendà ©is you learn (informal) ellos, ellas, ustedes -en aprenden they learn, you (formal) learn Conjugation of Regular -Ir Verbs in the Present Indicative Tense Person -Ir Ending Example: Vivir Translation: To Live yo -o vivo I live tà º -es vives you (informal) live à ©l, ella, usted -e vive he/she lives, you (formal) live nosotros, nosotras -imos vivimos we live vosotros, vosotras -à ­s vivà ­s you live (informal) ellos, ellas, ustedes -en viven they live, you (formal) live Irregular Verb Conjugation Although most verbs conjugate regularly, the most common verbs in Spanish usually do not. In some cases, not only the endings change, but also the main part of the verb, known as the stem. This is similar to English, where the most common verbs such as to be and to go are also highly  irregular verbs. Present Indicative Conjugations of Common Irregular Verbs Infinitive Translation Conjugations dar to give yo doy, tà º das, usted/à ©l/ella da, nosotros/nosotras damos, vosotros/vosotras dais, ustedes/ellos/ellas dan estar to be yo estoy, tà º està ¡s, usted/à ©l/ella està ¡, nosotros/nosotras estamos, vosotros/vosotras està ¡is, ustedes/ellos/ellas està ¡n hacer to make yo hago, tà º haces, usted/à ©l/ella hace, nosotros/nosotras hacemos, vosotros/vosotras hacà ©is, ustedes/ellos/ellas hacen ir to go yo voy, tà º vas, usted/à ©l/ella va, nosotros/nosotras vamos, vosotros/vosotras vais, ustedes/ellos/ellas van poder to be able to yo puedo, tà º puedes, usted/à ©l/ella puedes, nosotros/nosotras podemos, vosotros/vosotras podà ©is, ustedes/ellos/ellas pueden ser to be yo soy, tà º eres, usted/à ©l/ella es, nosotros/nosotras somos, vosotros/vosotras sois, ustedes/ellos/ellas son tener to have yo tengo, tà º tienes, usted/à ©l/ella tiene, nosotros/nosotras tenemos, vosotros/vosotras tenà ©is, ustedes/ellos/ellas tienen Key Takeaways In both English and Spanish, conjugating involves the changing of verb forms to give information about who or what is performing the verbs action and when that action occurs.Spanish conjugation is far more extensive than English, thus providing more information about the verbs action.Conjugating regular Spanish verbs in the indicative present tense involves removing the infinitive ending (-ar, -er, or -ir) and changing it to something else.

Government Funding of The Fine Arts - 1172 Words

With cities spattered in looming cathedrals and marble sculptures and with bookshelves still faithful to classic works of literature and performance, the arts have proved themselves durable to the test of time. Long have these creations provided undying testament to mankind’s achievement and a window into the past. Perhaps no other category of art lends itself more to a view of history than the fine arts, or high arts, tradition with its well preserved pieces guarded and carefully designed to withstand the battery of time. Works belonging to the fine arts tradition were historically kept alive through wealthy benefactors. However, economic classes began to level out, and wealth was no longer restricted to the few considered â€Å"elite†.†¦show more content†¦However, as every budget dictates, funds cannot be doled out into every area in which they are desired. A key aspect of central funding, or any kind of funding, is making decisions as to where money i s assigned. Along with questions of financial designations, the content of the chosen beneficiaries frequently comes under fire. Events or performances involving subjects seen as risquà © or crude, such as the infamous Piss Christ, often find themselves the target of harsh criticism (Bergheim). This brings into question the delicate balance between a government’s duty to protect its citizens’ culture and its duty to protect their rights (at least in America) to free speech and expression. While no simple solution to this problem exists, it lies within the responsibility of the voters to elect officials who they believe will act within their interests and values. And while the fine arts tradition will very rarely procure anything vulgar, it still remains imperative that a government protects the rights of its citizens. Fortunately, however, with a basis in a historically more conservative past, the fine arts, unlike other art forms, tends to turn from offense of morality. With government funding as a resource for the arts, not every applicant can receive the stipend it proposes. And although the fine arts tradition is moreShow MoreRelatedHigh Fine Arts Programs Should Be Funded1275 Words   |  6 Pagesnation issued financial cuts, Fine Arts programs have been reduced or completely abolished. This reduction instigates the controversy on how to deal with prioritizing funding from the federal government. Students, parents, teachers, taxpayers, schools, and the federal government are all directly involved in this controversy. People that value arts education tend to be more anxious about the possible outcomes. The stakeholders are divided on whether or not the fine arts should be funded in schools.Read MoreThe Arts And Arts Education1540 Words   |  7 Pagesshow that students in the arts outperformed their non-arts peers on the SAT by 96 points, while a child who has continued access to arts education has a 74 percent higher chance of pla nning to attend college† (Urist 9). The arts teach several lessons to children and they provide an equal opportunity for everyone. The arts also provide a different form of discipline and insight into the real world. While others may say that sports make kids strive for good grades, the arts support children in a differentRead MoreFine Arts Should Be School Sponsored1513 Words   |  7 PagesFine arts should be school sponsored and implemented in the school curriculum. First of all it has tremendous academic benefits. Studies done at the University of California Irvine, or UCI, show when children and teens are exposed to music, preferably classical music (which is a common theme among school bands), they tend to have better memories and they are able to retain information better than students who aren’t exposed to music. Chris Brewer, founder of Lifesounds Educational Services, saysRead MorePublic Schools : Funding And Availability Of Arts Programs958 Words   |  4 Pages Public schools in America have seen a significant loss of funding which in turn has caused reductions in the funding and availability of arts programs country wide. School districts have cut the programs that they believe are least useful in boosting their testing averages which begs the question: In an age where students are taught simply to take tests, does education in the arts, and more specifically theatre, have a place in today’s schools. In recent years this country has seen tremendous cutsRead MoreThe Government Gives Permission to Build It and the Businesses Mantain1561 Words   |  7 PagesTopic: Museum of Science and Industry EQ: To what extent is the Government responsible for creating and maintaining museums? Thesis: The Government can give permission to make the museum but it is usually business runned when it comes to maintaining it. By: Rishika Suraparaju The Museum of Science and Industry was built unlike any other museum, and was ran unlike any other museum before. The Museum opened in 1933, which was the same year as the â€Å"Century of Progress† Fair or otherwise known asRead MoreEssay on Fine Arts Should Remain a Curriculum at Public Schools1417 Words   |  6 Pages the drama club, the student art show - they’re usually highlights of a student’s education† (1). â€Å". . . 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Unfortunately, this initiative often led schools to limit or discontinue arts educationRead MoreAesthetics, The And Beauty Of Aesthetics1461 Words   |  6 Pages Knowledge and education on Art studies can serve a very valuable purpose in schools, because it enables our youth to use their inner self specific tools to think more dynamically and helps one to comprehend new ways to overcome life’s obstacles, with out of the box thinking. A true byproduct of a student of aesthetics is someone who could successfully navigate complex situations using the set of creative thinking skills to overcome the obs tacle. Aesthetics or arts education, gives one the possibilityRead MoreCultural Policy in Taiwan Essay955 Words   |  4 PagesCultural Policy in Taiwan Taiwan has its own very special government system. On the central government level (relevant to the federal government), there are both president and premier in the system. 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Lemurs of Madagascar Free Essays

Lemurs of Madagascar Name: Course: Tutor: Date: Lemurs of Madagascar 1. Madagascar biome is a tropical rain forest. The main characteristic of a tropical rain forest biome is the presence of Warm temperatures throughout the year. We will write a custom essay sample on Lemurs of Madagascar or any similar topic only for you Order Now In a tropical rain forest biome, there are three layers. These layers include the top trees, followed by the canopy layer characterized by dens leaves hence low light penetration and the third layer are the ground layer. The ground layer lacks any vegetation owing to the low amount of sunlight reaching it due to the dense canopy layer. 2. Changes happening in Madagascar pose challenges to lemurs in the island. The main changes that affect the lemurs include the effects of agricultural activities on the environment. Forestland conversion for agricultural use including the creation of pastureland, cropland, and degradation of the soil due to fire and clearing by humans is the agricultural changes on Madagascar. Soil erosion caused by slash-and-burn farming also forms the other changes in Madagascar that brings forth challenges to lemurs. As a conclusion, high deforestation rate and increased human population and erosion form the main changes that challenge the existence of lemurs in Madagascar. 3. The lemurs that are adapting well with the changes in Madagascar are the ones with the ability to live in an altered habitat. (This is a habitat with secondary characteristics owing to human activities in the island). These include the ring-tailed lemur lemma catta and sifakas, but between the two, the ring-tailed lemma catta is adapting better to changes in the ecosystem. The fossil lemurs’ disappearance in the island was due to inability to adapt well to the changes. The other types of lemurs that have disappeared due to change in the habitat include Palaeopropithecus, Daubentonia robusta, Archaeiindris fontoynonti and Megaladapis edwardsi. . A generalist behavioral type is required of the lemurs in Madagascar to be able to cope with the change s in the island for their adaptation and survival. The species favored in this criterion are sifakas and lemur catta, which are adapting well to the changes. Other behavioral characteristics required include being terrestrial for them to adapt well with the changes as depicted by the lemur catta. Physical characteristics that improve adaptation to the changes include ability to take advantage of changes by feeding on crops, tourist handouts, insects, flowers, and fruits. . Lemurs might not develop to adapt to changes in Madagascar because they lived on trees and the deforestation affects their form of livelihood. The reduction in the soil’s ability to support the vegetation that forms the main food for the lemurs is another reason owing to the high rates of soil erosion and degradation. Similarly, human actions in the highland affect their ability to adapt with the changes hence another reason for the inability to adapt to changes in the habitat. 6. The water cycle is the biochemical cycle that may be altered by activities in Madagascar. An alteration on the water cycle takes the following pattern owing to the activities in mainly deforestation and soil erosion and degradation. Cutting of rain forests results in low moisture transpiration to the atmosphere. The result is a reduction in the cloud cover, diminished precipitation, and lead to drought in the area. The replacement of the forests requires water hence an impossible occurrence when there is drought in the area. Reference â€Å"Lemurs in Madagascar: Surviving on an Island of Change. † Films Media Group, 2006. Films On Demand. How to cite Lemurs of Madagascar, Papers

Siera Fitzhugh Essays (775 words) - Drug Policy Of The United States

Siera Fitzhugh Jennifer Vinsky English 002 February 20, 2018 The New Jim Crow The New Jim Crow is a book that gives a look on how discrimination is still and at some post more prevalent today than it was in the 1850s. Author Michelle Alexander dives into the justice system and demonstrate how a lot of practices and beliefs from slavery times are just categorize differently now. The labeling make legal discrimination , but most people disregard it because it is covered with words such as "criminals," in order to legally enslave and separate an unhesitating represent of people . This discrimination is in manifold areas of the U.S. authority . Alexander describes how discrimination is still current in employment , education, the housing market , and voting rights . Alexander reveal these discrimination practices by compare to modern government systems to the old-fashioned Jim Crow laws . Alexander thinks that the racial caste system is basically the same, the only thing that has changed is what we call it today. People of color are mostly the ones incarcerated , so if you use the label " criminal " you can relate people of color without purposely recognizing them. Language is everything and how you label it deviate the way people judge it. Throughout the Alexander's book, her biggest argumentation on this new system is incarceration specifically. She uses a few admirable points to justify her claims . Alexander consult about the "War on Drugs." Alexander says that the "War on Drugs", is a policy put into effect through Reagan's reign in, increased African American imprisonment . Alexander also individualize that the "War on Drugs" was launched during a period where illegal drug usage was going down. As cocaine spreads rapidly throughout the unsatisfactory black communities' arrest and convictions were on the rise for drug offences. Alexander stated , "The impact of the drug war has been astounding . In less than thirty years , the U.S. penal population exploded from around 300,000 to more than 2 million, with drug convictions accounting for the majority of the increase (Alexander 2010 pg. 4)." She also mentions how those arrests hardly received an y helpful legal representation and a lot of people were forced into . Alexander shows how the CIA admitted that revolutionist armies they supported in Nicaragua were smuggling drugs into the U.S. They also acknowledged to not tolerate law enforcement to investigate the illegal drug networks .Most drug dealers , crack heads, or any other injurious names at the time were characterized as being " black" . Alexander uses studies that show all races sell and use illegal drugs at about the same rank as black and brown people do. She also uses surveys that state that youthful white Americans are more probable to be involved with drug crimes. This explains how the statistics are not represented inside of the U.S. prisons, which shows that there is a definite target on confine peop le of color . These are things many slaves did not have in the United States. Alexander makes a lot of good points and I agree with most of her book . I love the point that she compelled concerning President Barrack Obama. She discussed about how just because we have an African American president does not indicate that this country has conquered the concept of race . Race is a common fact whether we like to admit it or not. I feel as if that the modern Jim Crow system is still in effect even if there are African Americans that are barring to the regulation . Just like the original Jim Crow was used to guide the progression of African Americans and used as a system of lawful distinction , the recent Jim Crow uses those exact same concepts and just diversify the term we use . One race can't be more devoted to illegal activities than another race unless there is another factor i nvolved . We are all the same. I agree with Alexander on the point of Barrack Obama not being an element to disprove the New Jim Crow system. Barrack Obama is an African American, but his rise to office has not established minority

Process Improvement Example

Process Improvement Example Process Improvement – Coursework Example Process Improvement Process Improvement Total quality management (TQM) tools assist organizations in identifying, assessing, and analyzing quantitative and qualitative data relevant to the business (Sharp & McDermott, 2009). The three primary TQM tools used in process management include problem-solving methodology, brainstorming, and histogram use. Process Solving MethodologyAccording to Sharp and McDermott (2009), process-solving methodology includes defining, reviewing, identifying, verifying and execution (DRIVE) aspects’ used in the methodology. Moreover, DRIVE is a process improvement approach used by managers in analyzing and solving problems within an organization as part of management practice. Depending on the occurrence of a problem, the tool is used in solving the problems efficiently by applying DRIVE factors. It leads to process improvement since the tool concentrates on improving quality.BrainstormingBrainstorming is a TQM tool used by a large group of people to generate great numbers of quick ideas employed in a variety of different situations. The ideas developed by the panel members incorporate records for subsequent analysis (Andersen, 2007). Therefore, brainstorming is a TQM tool mainly used in the management for review processes of the records entered during particular periods. Besides, it leads to process improvement since it increases the chances for innovation and originality.HistogramHistogram uses pictures of distribution and variation of data grouped into cells and frequency represented by bars. Managers use histograms for convenience of large data entries, especially when the range is full. Histograms lead to process improvement in management since it highlights unusual areas indicating the occurrence of particular values. The incorporation of possible probabilities is necessary for the development of an organization based on management (Andersen, 2007).ReferencesAndersen, B (2007). Business Process Improvement Toolbox. Milwauk ee, WI: ASQ Quality Press.Sharp, A., & McDermott, P. (2009). Workflow modeling: tools for process improvement and applications development. Norwood, MA: Artech House.

Exploring the Academic Credibility of Investigative Journalism

Exploring the Academic Credibility of Investigative Journalism Figure out what an investigative journalism is and how it is connected with the academic credibility. Hashtag: #SwissLeaks World of Superficiality Journalism in its original form is a separate world and far removed from academic sphere. The reason is that superficial thought and research are contradictory attributes of a scholarly article that by nature are systematic, in-depth, and well-structured pieces of writing. An academic complaint article is normally coherent, discusses all sides of the issue, makes use of scientifically acquired facts, properly acknowledged its sources, peer-reviewed, written and presented in technical language for informed readers. In contrast, popular journalistic publications such as newspapers, magazines, and others are mostly for the lay audience, thus informal, skimmed, and speculative. They are sometimes sketchy and one-sided, no author, and lack the credibility of scholarly works. However, the form of journalism responsible for #SwissLeaks or expose of secret billion Swiss bank accounts allegedly owned by HSBC clients seems unusual and more academic in nature than traditional journalism. The reporters that divulged secret bank accounts of known personalities (some may be facing tax invasion charges afterward) are practitioners of Investigative Journalism, an academic compliant form of journalism. This is the same form of journalism (best known as â€Å"Watchdog† journalism) responsible for unmasking corruptions, abuse of power, environmental and health scandals, and publishing of well-researched and written news articles in recent years. Academic Intellectual in Politics Academic Credibility of Investigative Journalism The definition of Investigative Journalism varies from author to author but it is commonly about a journalist’s own initiative to look into the significance of the issue, conduct a comprehensive and exhaustive research, make detailed information public, and inspire reform. Creating an outline of Investigative Journalism features found in literature would give us a form of journalistic undertaking that is truth-seeking, objective, systematic, in-depth, facts and evidence oriented, and consistent. Similarly, a careful analysis of academic research requirements will give us an idea that a certain result of a certain research must add value to existing knowledge. This new knowledge must be acquired through scientific methodologies, ethical, analytical, synthesized, and presented in succinct style and appropriate terminology. In other words, academic research is an objective, systematic, in-depth, and original piece of writing. Given that Investigative Journalism reports or articles are objective in its quest for truth, systematically and thoroughly researched, structured and presented with supporting facts and evidence, then they must be compliant to the  academic standard. The problem, however, is the fact that their method of data gathering will not pass academic ethical scrutiny. Certainly, scientific data gathering in academic sphere is never about #SwissLeaks or systematically stealing data from anyone. In fact, an academic research is about consent and confidentiality. It should be reactive to the welfare of data sources. There is no doubt that investigative journalists and academic intellectuals both seek after the truth. In fact, they are both systematic and support their claims with facts. However, they strangely vary in their values and ethical practices. For instance, although generating and promoting new knowledge is critical, the academic sphere gives more weight to the transparency and integrity of the research process. It is rational but passionate and sensitive to partiality, exploitation, and morality of its quest for truth.

Assignment 2 for CLS325 Coursework Example | Topics and Well Written Essays - 1250 words

Assignment 2 for CLS325 - Coursework Example Essentially rooted in the attempt to achieve a more accurate definition, arguments have been pushed forward regarding the differences between popular culture and mass culture. Despite all these conflicting theories and subsequent debates, most of these theorists, with the exception of those who uphold post-modernist views, accept the fact that the cultural condition of an individual is reflective of social status. Culture cannot be detached from other material conditions that surround individuals and peoples. This is proven by the emergence of different and contradictory viewpoints on the definition of culture. Those who adhered to the concept that culture can only be attributed to the arts, customs, and refined manners of the elite in society are those who themselves belong to such a class. On the other hand, those who believe that culture is not exclusive for the rich are those who represent or who belong to the lower strata of society. According to Graeme Turner, â€Å"ideology n ot only produces our culture, it also produces our consciousness of our selves.† (British Cultural Studies 20) Ideology may be the most important factor for the development of culture. However, ideology or mindset is the sum or the combined product of all the material conditions that surround an individual. These material conditions greatly vary depending on the social status. In this regard, it is very likely that differences in opinions regarding culture would emerge. When elements or concrete forms of what is now known as popular culture began to emerge, the definition of high culture also became more pronounced. Such definition was apparently made in an effort to distinguish the culture promoted by the elite in society from the one embraced by those who belong to the lower classes. High culture is the label often used in referring to the works of classical literature, music, and other art forms. In fact, the theorists who uphold to this perspective call this as the ‘ real’ culture while naming that of the lower classes as popular culture. Such differentiation points out that â€Å"popular culture is a commercial culture, mass-produced for mass consumption† and that it is â€Å"supposedly consumed with brain-numbed and brain-numbing passivity.† (Storey 264) It may be true that this so-called popular culture has its weaknesses in terms of quality, as can be observed from its various material forms when compared with those of what the elite consider as ‘real’ culture. This perspective, however, definitely serves only the interest of the elite in society. It is clear that culture is the embodiment of the interests and aspirations those who defend and promote it. Therefore, by criticizing so-called popular culture, the elite may just be fortifying their stature in society. People belonging to the lower classes, on the other hand, may just also be asserting their own identity and relevance in society while they contin ue to embrace popular culture and promoting it among their ranks. However, notwithstanding the arguments presented in favor of its existence and the challenge that it poses to high culture, popular culture is also the subject of debates among those who accept its relevance. There are theorists who believe that popular culture does not really represent

New Business Venture Essay Example | Topics and Well Written Essays - 4750 words

New Business Venture - Essay Example Entrepreneurship and new business launch is always associated with meeting the challenges successfully. However, in order to achieve the success in creating a new business and successfully manage it is critical that the overall idea behind the creation of the business is commercially viable and can provide the desired returns. The analysis of the factors such as PESTLE provide a critical insight into the changing nature of the external environment and how entrepreneurs can actually take advantage of such changes to materialize them into successful businesses. This paper also presented a discussion on the particular mindset and individual characteristics which are required to successfully spot the new opportunities and convert them into the new businesses. Entrepreneurship and new business launch is always associated with meeting the challenges successfully. However, in order to achieve the success in creating a new business and successfully manage it is critical that the overall idea behind the creation of the business is commercially viable and can provide the desired returns. It is always important that the new ideas should be properly addressed and developed into successful business provided they have the potential to become successful business. Idea creation is one of the key areas for the new entrepreneurs and it is critical that the idea is properly transformed successfully. However, in order to achieve this, it is critical that the overall attractiveness of the products and services which will be delivered as a result of the new ideas, timeline involved, product value and durability of the products and services to be created as a result of this should justify the introduction of a new product, service or business. (Sorensen, La ssen., & Hinson,2007). This memo will deliberate on a new business opportunity which author considers as an important and believes that can add value to the firm. However, in order to convince the management of the firm and to present the ideas in the more meaningful manner, this memo will attempt to discuss different factors which may affect the new business opportunity for the firm. Apparently, this memo will deliberate on these factors and provide an objective analysis of how these factors can actually contribute towards the successful development of the new business opportunity into a commercially viable business. Description of the product It is a important that a complete description of the product is provided in the memo. The manager must include the relevant and important characteristics of the product to convince the manager that the proposed product can actually add value to the organization. Following information can be included regarded the description of the product: â €Å"The product to be developed and subsequently marketed by the firm is based upon a software program which can add value to the firm’s existing portfolio of software products. This new software will be based upon cutting edge technology and will attempt to offer the features and attributes which are not available in the

Isolation and Victimization in Henry1V Essay -- Henry IV Henry V Essay

Isolation and Victimization in Henry1V      Ã‚  Ã‚  Ã‚   The most prominent feature of Prince Harry in the two Henry1V plays is his absolute isolation. When we first see Harry, he is a pariah and outlaw among his own people, the nobility, and a source of fear and misery for his family. He has no friends in any real sense, just pawns; unlike Hotspur, Mortimer, and even Falstaff, he has no lovers and shows no interest in sexual love. He stands alone in the world, and he stands against all the world. He is motivated only by suspicion, cruelty, pride, and greed for power. People are real to Harry only in so far as he can use them; and, ultimately, the future King can use people only when they are destroyed. His every step is toward death and destruction: the two plays begin with Harry's plot against his tavern friends, which culminates in the sacrificial expulsion of Falstaff, and end with rumours of war, the campaign against France, carried out for reasons of internal political advantage. Harry is what today is c ommonly described as a psychopath, and the plays demonstrate how such a man can become a successful king and defeat the world, a perfect blend of Machiavel (the immoral villain) and Machiavellian (the amoral strategist).    In 1Henry1V , Harry's primary business - in fact his only concern, apart from tormenting his social inferiors, like Falstaff and the innocent drawer Francis - is the destruction of Hotspur. Hotspur is of supreme interest to Harry, which is the same as saying, as Harry in effect does say in his reply to the King in 3.2, "Percy's head" (132) is of supreme interest:    Percy is but my factor, good my lord, To engross up glorious deeds on my behalf; And I will call him to s... ...Works Cited Barber, C.L. "Rule and Misrule in Henry1V." William Shakespeare: Histories and Poems. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. 143-167. Girard, Rene. To Double Business Bound. Baltimore: Johns Hopkins University Press, 1988. Machiavelli, Niccolo. "From The Prince." The Bedford Companion to Shakespeare. Russ McDonald. New York: Bedford/St. Martin's. 2001. 334-336. Shakespeare, William. The Norton Shakespeare. Ed Stephen Greenblatt, et al. New York: W. W. Norton & Company, 1997. Shakespeare, William. Henry the Fourth, Part 1. Ed James L. Sanderson. 2nd ed. New York: W. W. Norton & Company, 1969. Stewart, J. I. M. "The Birth and Death of Falstaff." Sanderson, Henry the Fourth, Part 1. 404-407. Toliver, Harold E. "Falstaff, The Prince, and the History Play." Sanderson, Henry the Fourth, Part 1. 169-193. Isolation and Victimization in Henry1V Essay -- Henry IV Henry V Essay Isolation and Victimization in Henry1V      Ã‚  Ã‚  Ã‚   The most prominent feature of Prince Harry in the two Henry1V plays is his absolute isolation. When we first see Harry, he is a pariah and outlaw among his own people, the nobility, and a source of fear and misery for his family. He has no friends in any real sense, just pawns; unlike Hotspur, Mortimer, and even Falstaff, he has no lovers and shows no interest in sexual love. He stands alone in the world, and he stands against all the world. He is motivated only by suspicion, cruelty, pride, and greed for power. People are real to Harry only in so far as he can use them; and, ultimately, the future King can use people only when they are destroyed. His every step is toward death and destruction: the two plays begin with Harry's plot against his tavern friends, which culminates in the sacrificial expulsion of Falstaff, and end with rumours of war, the campaign against France, carried out for reasons of internal political advantage. Harry is what today is c ommonly described as a psychopath, and the plays demonstrate how such a man can become a successful king and defeat the world, a perfect blend of Machiavel (the immoral villain) and Machiavellian (the amoral strategist).    In 1Henry1V , Harry's primary business - in fact his only concern, apart from tormenting his social inferiors, like Falstaff and the innocent drawer Francis - is the destruction of Hotspur. Hotspur is of supreme interest to Harry, which is the same as saying, as Harry in effect does say in his reply to the King in 3.2, "Percy's head" (132) is of supreme interest:    Percy is but my factor, good my lord, To engross up glorious deeds on my behalf; And I will call him to s... ...Works Cited Barber, C.L. "Rule and Misrule in Henry1V." William Shakespeare: Histories and Poems. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. 143-167. Girard, Rene. To Double Business Bound. Baltimore: Johns Hopkins University Press, 1988. Machiavelli, Niccolo. "From The Prince." The Bedford Companion to Shakespeare. Russ McDonald. New York: Bedford/St. Martin's. 2001. 334-336. Shakespeare, William. The Norton Shakespeare. Ed Stephen Greenblatt, et al. New York: W. W. Norton & Company, 1997. Shakespeare, William. Henry the Fourth, Part 1. Ed James L. Sanderson. 2nd ed. New York: W. W. Norton & Company, 1969. Stewart, J. I. M. "The Birth and Death of Falstaff." Sanderson, Henry the Fourth, Part 1. 404-407. Toliver, Harold E. "Falstaff, The Prince, and the History Play." Sanderson, Henry the Fourth, Part 1. 169-193.

Descriptive general marketing plan outline for eegee company

I.  Ã‚   Executive Summary – This marketing plan is designed and conceptualized to respond to a particular challenge that the Eegee Company is looking to take head-on: make solid, calculated steps upward the market and consumer share ladder and eventually lead the industry based on commanding hold of the target market and market share. This marketing plan provides an insight on the key pillars of a workable, achievable and realistic marketing strategy through the careful analysis and consideration of the company structure, capability and current market position as well as the position of the competitors and the direction where most of the target customers are looking. This marketing plan is designed to design a strategy so to ensure that the target customers of Eegee Company is looking Eegee’s way, and no other way, through effective marketing with the use of traditional and below the line (BLT) advertising vis-à  -vis enhanced and improved product designed to suit the taste of its target market. In order to measure the success level of the marketing plan, several long term and short term objectives are identified in this marketing plan to enable the company to see whether they are consistent with the course of action and course plotted by the marketing plan, and if the marketing plan is effective after all. II. The Egee Company Marketing Challenge – The Eegee Company has been operating since 1971, and for nearly four decades, many internal and external aspects have changed. Internally, there have been several changes in operational direction that included shift in logistics, use of technology and expansion while externally, competitors of the Eegee Company products themselves collectively experienced changes; some became stronger brands, some disappeared and in their place some new names surfaced to challenge the market and threaten the market share enjoyed by Eegee Company. The main marketing plan of the this marketing plan is to put Eegee Company in a position of stable and consistent growth, and over a period of calculated time, hit the top spot in market share in the frozen fruit juice, baked goods and sandwich industry, and provide long term and short term strategies on how to maintain pole position at least before a new and more suitable and up-to-date marketing plan has been created and enforced. This market plan will take into consideration the analysis of the current business situation Eegee is in, as well as the analysis of the company, the target market and customers and the competition to be able to ascertain the real grounds Eegee is standing on at the moment and from that point define the path it should take to get to where it wants to go. Analysis of the Situation – Eegee Company has successfully managed to branch out, but the branching out of the company is not yielding the desired stranglehold effect of the target market. Simply put, Egee is everywhere, but a lot of its target consumers are still going somewhere else. The question is, ‘why is that’? Product-wise, Eegee Company’s line of food product provides both character to the company and diversity that consumers require for a food chain to constantly invite patrons and attract new customers. In the absence of any official action against Eegee Company by anyone of its former and current customers with regards to the products having undesirable qualities, it is by default that this marketing plan would consider that most customers would agree that generally, Eegee Company’s food is fresh, delicious, satisfying and reasonably priced. Eegee Company, throughout its 36 years of existence and operation, was able to follow trends in local and trans-state food and beverage distribution and manufacturing, such trends not jeopardizing the quality of Eegee Company food. III. Alternative and Selected Marketing Strategies – This marketing plan will identify some alternative marketing strategy and select particular marketing strategies that the company is capable of launching and supporting inside a particular time frame. Selective and Sensitive Media Advertising – Traditional marketing wisdom still points to the use of advertising in mass media as an effective marketing strategy. But as was pointed out earlier in the marketing plan, current social changes affect the manner by which modern advertising and marketing strategy is being conducted, and Eegee should be aware of that and incorporate these changes in the strategy to come across as an issue-sensitive company whose main concern as a corporate entity is customer welfare. Eegee can shift its marketing and advertising styles with more health-conscious tones and responsibilities, meaning Eegee will focus on its healthy food line and stress on the characteristic of Eegee as a partner in maintaining healthy eating habits and at the same time re-align product advertising with regards to the audience that it actually hits, similar to the Kellogg case and the role of their advertisement of food that pressure groups deem as unhealthy for kids and contributing to the obesity of the children in America (Associated Press, 2007). Product and company assessment through public and target market survey – bringing the food closer to the target customers requires the company to know what type of food these people want on their hands and on their plates. This assessment is critical since this will provide the company a glimpse of where current Eegee products stand in the preference of the target market. Results of this study is integral in the marketing plan since this will help in the undertaking of alternative recommended strategies like the discontinuing of a product as well as product re-branding and change in company profile. The marketing team can begin with conducting the study on the impact of the company’s current identifiable logos and characters and whether or not it alienates a particular section of the target market owing to its leaning towards more youthful and child-like personality. Promotion through close contact with customers – Promotional activities like community-based events support and sponsorship is highly encouraged to be able to put Eegee closer to its target market. Other minor promotional gimmicks like holiday discounts and give-away items should also be analyzed carefully, particularly with the items to give out with focus on strengthening brand and product recall through non-food items. IV. Short Term and Long Term Projections – Long term and short term projections include immediate marketing strategy impact as well as the expected fall out of the marketing plan which will be reflected in a post mortem for the marketing plan which will be identified in the marketing strategy calendar. The long term and short term projections should also consider the impact of the marketing plan in other business areas like the forecast of revenues, expenses and break even analysis. The selected marketing strategies also promise several long term and short term impact on the company sales and product performance. The ‘Selective and Sensitive Media Advertising’ marketing strategy’s short term results may include favorable public perception on the company and the product that may show direct positive impact in immediate improvement of sales. Another expected short term result is the gaining of newfound interest among new target market who will be hit by the particular new wave of Eegee’s media advertising. Long term results generated from this particular strategy include long term maintenance of favorable and positive company and product profile (which can only be maintained if the company can provide products that customers generally like and enjoy) as well as the establishment of the very critical brand recall that can help in minimizing advertising efforts for at least the next one or two years. The ‘Product and company assessment through public and target market survey’ strategy’s long term and short term effect is primarily the ability of the company to use the opinion of its target consumers to its advantage. Its short term effect includes being able to re-design and repackage the products, the company and the marketing style that fits the consumer taste. Its long term effect is primarily the providing of usable data which the company can use in the future during its redesigning of future marketing plans and strategies. The ‘Promotion through close contact with customers’ strategy provides a short term effect that translates to direct communication with target consumers on a more localize and direct level while its long term effect is expected in the increase and maintenance of brand recall and product identification. In order to achieve them, departments and individuals who are directly involved in the implementation of the marketing plan should perform expected tasks and maintain deliverables as per marketing plan schedule. Special action towards the marketing plan that affects the marketing strategies directly may come in the form of remedial actions should unexpected problems arise during the duration of the marketing plan and strategy implementation, as well as crisis management task undertaking in the event of crisis-level concerns occurring during the duration of the marketing plan/strategy implementation. Forecast of Revenue – members of the marketing team should be designate the starting point of marketing campaign pursuant to the marketing plan put into action. A comprehensive administration of the marketing plan (advertisement, promotion, product change, corporate re-design etc) would be sufficient enough to allow management to evaluate sales performance from the start of the marketing campaign up to the end of the first three or five months and break down these months into weeks and days to see if there are noticeable trends that can suggest improving revenue based on the imposed marketing strategy. Expenses – List of expected expenses should make room for auxiliary expenses for unexpected marketing costs and should be detailed in the marketing plan. The expenses incurred in the undertaking of a creating and using of a new marketing plan and marketing strategy is considered as internal investment of the company. The marketing team should work hand in hand with the accounting and the legal department to see how some of the expenses can be translated for tax refunds and tax exempts and other ways and means that can soften the impact of the expenses on overall operation and financial status of the company. Marketing, after all, ‘costs money’ (Gendusa, 2006). Break Even Analysis – The marketing plan, the forecast of revenue and the list of expenses should design a strategy allowing for break even income – costs as the worst case scenario in the event that the marketing plan did not yield expected results. Necessary plans should also be made to compensate for any negative result of the break even analysis. References: Associated Press. (June 14, 2007). Kellogg to change recipes, marketing. The Boston Globe. Retrieved December 25, 2007, from http://www.boston.com/business/globe/articles/2007/06/14/kellogg_to_change_recipes_marketing/ Eegee's website. Retrieved December 25, 2007, from http://www.eegees.com/index.htm Gendusa, Joy. (May 22, 2006). The Importance of a Marketing Plan. Articlesbase. Retrieved December 25, 2007, from http://www.articlesbase.com/marketing-articles/the importance-of-a-marketing-plan-30026.html ;

Theories of Motivation Essay - 1162 Words

Theories of Motivation According to Greenberg (1999) motivation is defined as a process of arousing, directing and maintaining behaviour towards a goal. Where ‘directing refers to the selection of a particular behaviour; and ‘maintenance refers to the inclination to behave with consistency in that manner until the desired outcome is met. Motivation is therefore the force that transforms and uplifts people to be productive and perform in their jobs. Maximising an employees motivation is necessary and vital to successfully accomplish the organisations objectives and targets. However this is a considerable challenge to any organisations managers, due to the complexity of motivation and the fact that there is no ready made†¦show more content†¦Pleasant working conditions and annual recognition of the ‘Best salesman of the year and ‘Best employee of the year, also enticed productivity and motivation. On the other hand ‘Extrinsic motivation is related to tangible rewards such as salary, fringe benefits, job security, promotions and conditions of work. (Mullins, 2002:P490). Therefore extrinsically motivated behaviours are those carried out to achieve some tangible rewards or compensation. Once again my employers excelled in designing an ideal incentive system, in their effort towards employee motivation. They already offered very competitive wages, of course on the belief that the more positive the reward the more likely the employee will be highly motivated and the better the performance (Vroom, 1964). They later introduced a perpetual cash bonus scheme for the junior staff, where every year instead of bonuses being paid out, they would be retained in the companys employee fund. A bonus was typically a third of their net salary and with every completed year of service their bonuses would grow. However if the employees engaged in activities detrimental to the organisations operations, such as pilfering, they would thus loose their accumulated bonus. This proved very effective in not only retaining employees but also motivating them to work towards and within the organisational parameters at maximum productivity. It also encouraged a sense of belonging and loyalty to the organisation.Show MoreRelatedTheories Of Motivation And Motivation Theories1493 Words   |  6 Pagesextent, needs of theories of motivation are still relevant to contemporary management practice. Theories of motivation are important as it helps managers to understand their employees’ needs of motivations, and to motivate their employees to perform and excel better. There are several motivation theories; this essay will briefly explain six major theories of motivation and discuss three of the theories in more detail. 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