Assignment 2 for CLS325 Coursework Example | Topics and Well Written Essays - 1250 words

Assignment 2 for CLS325 - Coursework Example Essentially rooted in the attempt to achieve a more accurate definition, arguments have been pushed forward regarding the differences between popular culture and mass culture. Despite all these conflicting theories and subsequent debates, most of these theorists, with the exception of those who uphold post-modernist views, accept the fact that the cultural condition of an individual is reflective of social status. Culture cannot be detached from other material conditions that surround individuals and peoples. This is proven by the emergence of different and contradictory viewpoints on the definition of culture. Those who adhered to the concept that culture can only be attributed to the arts, customs, and refined manners of the elite in society are those who themselves belong to such a class. On the other hand, those who believe that culture is not exclusive for the rich are those who represent or who belong to the lower strata of society. According to Graeme Turner, â€Å"ideology n ot only produces our culture, it also produces our consciousness of our selves.† (British Cultural Studies 20) Ideology may be the most important factor for the development of culture. However, ideology or mindset is the sum or the combined product of all the material conditions that surround an individual. These material conditions greatly vary depending on the social status. In this regard, it is very likely that differences in opinions regarding culture would emerge. When elements or concrete forms of what is now known as popular culture began to emerge, the definition of high culture also became more pronounced. Such definition was apparently made in an effort to distinguish the culture promoted by the elite in society from the one embraced by those who belong to the lower classes. High culture is the label often used in referring to the works of classical literature, music, and other art forms. In fact, the theorists who uphold to this perspective call this as the ‘ real’ culture while naming that of the lower classes as popular culture. Such differentiation points out that â€Å"popular culture is a commercial culture, mass-produced for mass consumption† and that it is â€Å"supposedly consumed with brain-numbed and brain-numbing passivity.† (Storey 264) It may be true that this so-called popular culture has its weaknesses in terms of quality, as can be observed from its various material forms when compared with those of what the elite consider as ‘real’ culture. This perspective, however, definitely serves only the interest of the elite in society. It is clear that culture is the embodiment of the interests and aspirations those who defend and promote it. Therefore, by criticizing so-called popular culture, the elite may just be fortifying their stature in society. People belonging to the lower classes, on the other hand, may just also be asserting their own identity and relevance in society while they contin ue to embrace popular culture and promoting it among their ranks. However, notwithstanding the arguments presented in favor of its existence and the challenge that it poses to high culture, popular culture is also the subject of debates among those who accept its relevance. There are theorists who believe that popular culture does not really represent

New Business Venture Essay Example | Topics and Well Written Essays - 4750 words

New Business Venture - Essay Example Entrepreneurship and new business launch is always associated with meeting the challenges successfully. However, in order to achieve the success in creating a new business and successfully manage it is critical that the overall idea behind the creation of the business is commercially viable and can provide the desired returns. The analysis of the factors such as PESTLE provide a critical insight into the changing nature of the external environment and how entrepreneurs can actually take advantage of such changes to materialize them into successful businesses. This paper also presented a discussion on the particular mindset and individual characteristics which are required to successfully spot the new opportunities and convert them into the new businesses. Entrepreneurship and new business launch is always associated with meeting the challenges successfully. However, in order to achieve the success in creating a new business and successfully manage it is critical that the overall idea behind the creation of the business is commercially viable and can provide the desired returns. It is always important that the new ideas should be properly addressed and developed into successful business provided they have the potential to become successful business. Idea creation is one of the key areas for the new entrepreneurs and it is critical that the idea is properly transformed successfully. However, in order to achieve this, it is critical that the overall attractiveness of the products and services which will be delivered as a result of the new ideas, timeline involved, product value and durability of the products and services to be created as a result of this should justify the introduction of a new product, service or business. (Sorensen, La ssen., & Hinson,2007). This memo will deliberate on a new business opportunity which author considers as an important and believes that can add value to the firm. However, in order to convince the management of the firm and to present the ideas in the more meaningful manner, this memo will attempt to discuss different factors which may affect the new business opportunity for the firm. Apparently, this memo will deliberate on these factors and provide an objective analysis of how these factors can actually contribute towards the successful development of the new business opportunity into a commercially viable business. Description of the product It is a important that a complete description of the product is provided in the memo. The manager must include the relevant and important characteristics of the product to convince the manager that the proposed product can actually add value to the organization. Following information can be included regarded the description of the product: â €Å"The product to be developed and subsequently marketed by the firm is based upon a software program which can add value to the firm’s existing portfolio of software products. This new software will be based upon cutting edge technology and will attempt to offer the features and attributes which are not available in the