Assignment 2 for CLS325 Coursework Example | Topics and Well Written Essays - 1250 words

Assignment 2 for CLS325 - Coursework Example Essentially rooted in the attempt to achieve a more accurate definition, arguments have been pushed forward regarding the differences between popular culture and mass culture. Despite all these conflicting theories and subsequent debates, most of these theorists, with the exception of those who uphold post-modernist views, accept the fact that the cultural condition of an individual is reflective of social status. Culture cannot be detached from other material conditions that surround individuals and peoples. This is proven by the emergence of different and contradictory viewpoints on the definition of culture. Those who adhered to the concept that culture can only be attributed to the arts, customs, and refined manners of the elite in society are those who themselves belong to such a class. On the other hand, those who believe that culture is not exclusive for the rich are those who represent or who belong to the lower strata of society. According to Graeme Turner, â€Å"ideology n ot only produces our culture, it also produces our consciousness of our selves.† (British Cultural Studies 20) Ideology may be the most important factor for the development of culture. However, ideology or mindset is the sum or the combined product of all the material conditions that surround an individual. These material conditions greatly vary depending on the social status. In this regard, it is very likely that differences in opinions regarding culture would emerge. When elements or concrete forms of what is now known as popular culture began to emerge, the definition of high culture also became more pronounced. Such definition was apparently made in an effort to distinguish the culture promoted by the elite in society from the one embraced by those who belong to the lower classes. High culture is the label often used in referring to the works of classical literature, music, and other art forms. In fact, the theorists who uphold to this perspective call this as the ‘ real’ culture while naming that of the lower classes as popular culture. Such differentiation points out that â€Å"popular culture is a commercial culture, mass-produced for mass consumption† and that it is â€Å"supposedly consumed with brain-numbed and brain-numbing passivity.† (Storey 264) It may be true that this so-called popular culture has its weaknesses in terms of quality, as can be observed from its various material forms when compared with those of what the elite consider as ‘real’ culture. This perspective, however, definitely serves only the interest of the elite in society. It is clear that culture is the embodiment of the interests and aspirations those who defend and promote it. Therefore, by criticizing so-called popular culture, the elite may just be fortifying their stature in society. People belonging to the lower classes, on the other hand, may just also be asserting their own identity and relevance in society while they contin ue to embrace popular culture and promoting it among their ranks. However, notwithstanding the arguments presented in favor of its existence and the challenge that it poses to high culture, popular culture is also the subject of debates among those who accept its relevance. There are theorists who believe that popular culture does not really represent

New Business Venture Essay Example | Topics and Well Written Essays - 4750 words

New Business Venture - Essay Example Entrepreneurship and new business launch is always associated with meeting the challenges successfully. However, in order to achieve the success in creating a new business and successfully manage it is critical that the overall idea behind the creation of the business is commercially viable and can provide the desired returns. The analysis of the factors such as PESTLE provide a critical insight into the changing nature of the external environment and how entrepreneurs can actually take advantage of such changes to materialize them into successful businesses. This paper also presented a discussion on the particular mindset and individual characteristics which are required to successfully spot the new opportunities and convert them into the new businesses. Entrepreneurship and new business launch is always associated with meeting the challenges successfully. However, in order to achieve the success in creating a new business and successfully manage it is critical that the overall idea behind the creation of the business is commercially viable and can provide the desired returns. It is always important that the new ideas should be properly addressed and developed into successful business provided they have the potential to become successful business. Idea creation is one of the key areas for the new entrepreneurs and it is critical that the idea is properly transformed successfully. However, in order to achieve this, it is critical that the overall attractiveness of the products and services which will be delivered as a result of the new ideas, timeline involved, product value and durability of the products and services to be created as a result of this should justify the introduction of a new product, service or business. (Sorensen, La ssen., & Hinson,2007). This memo will deliberate on a new business opportunity which author considers as an important and believes that can add value to the firm. However, in order to convince the management of the firm and to present the ideas in the more meaningful manner, this memo will attempt to discuss different factors which may affect the new business opportunity for the firm. Apparently, this memo will deliberate on these factors and provide an objective analysis of how these factors can actually contribute towards the successful development of the new business opportunity into a commercially viable business. Description of the product It is a important that a complete description of the product is provided in the memo. The manager must include the relevant and important characteristics of the product to convince the manager that the proposed product can actually add value to the organization. Following information can be included regarded the description of the product: â €Å"The product to be developed and subsequently marketed by the firm is based upon a software program which can add value to the firm’s existing portfolio of software products. This new software will be based upon cutting edge technology and will attempt to offer the features and attributes which are not available in the

Isolation and Victimization in Henry1V Essay -- Henry IV Henry V Essay

Isolation and Victimization in Henry1V      Ã‚  Ã‚  Ã‚   The most prominent feature of Prince Harry in the two Henry1V plays is his absolute isolation. When we first see Harry, he is a pariah and outlaw among his own people, the nobility, and a source of fear and misery for his family. He has no friends in any real sense, just pawns; unlike Hotspur, Mortimer, and even Falstaff, he has no lovers and shows no interest in sexual love. He stands alone in the world, and he stands against all the world. He is motivated only by suspicion, cruelty, pride, and greed for power. People are real to Harry only in so far as he can use them; and, ultimately, the future King can use people only when they are destroyed. His every step is toward death and destruction: the two plays begin with Harry's plot against his tavern friends, which culminates in the sacrificial expulsion of Falstaff, and end with rumours of war, the campaign against France, carried out for reasons of internal political advantage. Harry is what today is c ommonly described as a psychopath, and the plays demonstrate how such a man can become a successful king and defeat the world, a perfect blend of Machiavel (the immoral villain) and Machiavellian (the amoral strategist).    In 1Henry1V , Harry's primary business - in fact his only concern, apart from tormenting his social inferiors, like Falstaff and the innocent drawer Francis - is the destruction of Hotspur. Hotspur is of supreme interest to Harry, which is the same as saying, as Harry in effect does say in his reply to the King in 3.2, "Percy's head" (132) is of supreme interest:    Percy is but my factor, good my lord, To engross up glorious deeds on my behalf; And I will call him to s... ...Works Cited Barber, C.L. "Rule and Misrule in Henry1V." William Shakespeare: Histories and Poems. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. 143-167. Girard, Rene. To Double Business Bound. Baltimore: Johns Hopkins University Press, 1988. Machiavelli, Niccolo. "From The Prince." The Bedford Companion to Shakespeare. Russ McDonald. New York: Bedford/St. Martin's. 2001. 334-336. Shakespeare, William. The Norton Shakespeare. Ed Stephen Greenblatt, et al. New York: W. W. Norton & Company, 1997. Shakespeare, William. Henry the Fourth, Part 1. Ed James L. Sanderson. 2nd ed. New York: W. W. Norton & Company, 1969. Stewart, J. I. M. "The Birth and Death of Falstaff." Sanderson, Henry the Fourth, Part 1. 404-407. Toliver, Harold E. "Falstaff, The Prince, and the History Play." Sanderson, Henry the Fourth, Part 1. 169-193. Isolation and Victimization in Henry1V Essay -- Henry IV Henry V Essay Isolation and Victimization in Henry1V      Ã‚  Ã‚  Ã‚   The most prominent feature of Prince Harry in the two Henry1V plays is his absolute isolation. When we first see Harry, he is a pariah and outlaw among his own people, the nobility, and a source of fear and misery for his family. He has no friends in any real sense, just pawns; unlike Hotspur, Mortimer, and even Falstaff, he has no lovers and shows no interest in sexual love. He stands alone in the world, and he stands against all the world. He is motivated only by suspicion, cruelty, pride, and greed for power. People are real to Harry only in so far as he can use them; and, ultimately, the future King can use people only when they are destroyed. His every step is toward death and destruction: the two plays begin with Harry's plot against his tavern friends, which culminates in the sacrificial expulsion of Falstaff, and end with rumours of war, the campaign against France, carried out for reasons of internal political advantage. Harry is what today is c ommonly described as a psychopath, and the plays demonstrate how such a man can become a successful king and defeat the world, a perfect blend of Machiavel (the immoral villain) and Machiavellian (the amoral strategist).    In 1Henry1V , Harry's primary business - in fact his only concern, apart from tormenting his social inferiors, like Falstaff and the innocent drawer Francis - is the destruction of Hotspur. Hotspur is of supreme interest to Harry, which is the same as saying, as Harry in effect does say in his reply to the King in 3.2, "Percy's head" (132) is of supreme interest:    Percy is but my factor, good my lord, To engross up glorious deeds on my behalf; And I will call him to s... ...Works Cited Barber, C.L. "Rule and Misrule in Henry1V." William Shakespeare: Histories and Poems. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. 143-167. Girard, Rene. To Double Business Bound. Baltimore: Johns Hopkins University Press, 1988. Machiavelli, Niccolo. "From The Prince." The Bedford Companion to Shakespeare. Russ McDonald. New York: Bedford/St. Martin's. 2001. 334-336. Shakespeare, William. The Norton Shakespeare. Ed Stephen Greenblatt, et al. New York: W. W. Norton & Company, 1997. Shakespeare, William. Henry the Fourth, Part 1. Ed James L. Sanderson. 2nd ed. New York: W. W. Norton & Company, 1969. Stewart, J. I. M. "The Birth and Death of Falstaff." Sanderson, Henry the Fourth, Part 1. 404-407. Toliver, Harold E. "Falstaff, The Prince, and the History Play." Sanderson, Henry the Fourth, Part 1. 169-193.

Descriptive general marketing plan outline for eegee company

I.  Ã‚   Executive Summary – This marketing plan is designed and conceptualized to respond to a particular challenge that the Eegee Company is looking to take head-on: make solid, calculated steps upward the market and consumer share ladder and eventually lead the industry based on commanding hold of the target market and market share. This marketing plan provides an insight on the key pillars of a workable, achievable and realistic marketing strategy through the careful analysis and consideration of the company structure, capability and current market position as well as the position of the competitors and the direction where most of the target customers are looking. This marketing plan is designed to design a strategy so to ensure that the target customers of Eegee Company is looking Eegee’s way, and no other way, through effective marketing with the use of traditional and below the line (BLT) advertising vis-à  -vis enhanced and improved product designed to suit the taste of its target market. In order to measure the success level of the marketing plan, several long term and short term objectives are identified in this marketing plan to enable the company to see whether they are consistent with the course of action and course plotted by the marketing plan, and if the marketing plan is effective after all. II. The Egee Company Marketing Challenge – The Eegee Company has been operating since 1971, and for nearly four decades, many internal and external aspects have changed. Internally, there have been several changes in operational direction that included shift in logistics, use of technology and expansion while externally, competitors of the Eegee Company products themselves collectively experienced changes; some became stronger brands, some disappeared and in their place some new names surfaced to challenge the market and threaten the market share enjoyed by Eegee Company. The main marketing plan of the this marketing plan is to put Eegee Company in a position of stable and consistent growth, and over a period of calculated time, hit the top spot in market share in the frozen fruit juice, baked goods and sandwich industry, and provide long term and short term strategies on how to maintain pole position at least before a new and more suitable and up-to-date marketing plan has been created and enforced. This market plan will take into consideration the analysis of the current business situation Eegee is in, as well as the analysis of the company, the target market and customers and the competition to be able to ascertain the real grounds Eegee is standing on at the moment and from that point define the path it should take to get to where it wants to go. Analysis of the Situation – Eegee Company has successfully managed to branch out, but the branching out of the company is not yielding the desired stranglehold effect of the target market. Simply put, Egee is everywhere, but a lot of its target consumers are still going somewhere else. The question is, ‘why is that’? Product-wise, Eegee Company’s line of food product provides both character to the company and diversity that consumers require for a food chain to constantly invite patrons and attract new customers. In the absence of any official action against Eegee Company by anyone of its former and current customers with regards to the products having undesirable qualities, it is by default that this marketing plan would consider that most customers would agree that generally, Eegee Company’s food is fresh, delicious, satisfying and reasonably priced. Eegee Company, throughout its 36 years of existence and operation, was able to follow trends in local and trans-state food and beverage distribution and manufacturing, such trends not jeopardizing the quality of Eegee Company food. III. Alternative and Selected Marketing Strategies – This marketing plan will identify some alternative marketing strategy and select particular marketing strategies that the company is capable of launching and supporting inside a particular time frame. Selective and Sensitive Media Advertising – Traditional marketing wisdom still points to the use of advertising in mass media as an effective marketing strategy. But as was pointed out earlier in the marketing plan, current social changes affect the manner by which modern advertising and marketing strategy is being conducted, and Eegee should be aware of that and incorporate these changes in the strategy to come across as an issue-sensitive company whose main concern as a corporate entity is customer welfare. Eegee can shift its marketing and advertising styles with more health-conscious tones and responsibilities, meaning Eegee will focus on its healthy food line and stress on the characteristic of Eegee as a partner in maintaining healthy eating habits and at the same time re-align product advertising with regards to the audience that it actually hits, similar to the Kellogg case and the role of their advertisement of food that pressure groups deem as unhealthy for kids and contributing to the obesity of the children in America (Associated Press, 2007). Product and company assessment through public and target market survey – bringing the food closer to the target customers requires the company to know what type of food these people want on their hands and on their plates. This assessment is critical since this will provide the company a glimpse of where current Eegee products stand in the preference of the target market. Results of this study is integral in the marketing plan since this will help in the undertaking of alternative recommended strategies like the discontinuing of a product as well as product re-branding and change in company profile. The marketing team can begin with conducting the study on the impact of the company’s current identifiable logos and characters and whether or not it alienates a particular section of the target market owing to its leaning towards more youthful and child-like personality. Promotion through close contact with customers – Promotional activities like community-based events support and sponsorship is highly encouraged to be able to put Eegee closer to its target market. Other minor promotional gimmicks like holiday discounts and give-away items should also be analyzed carefully, particularly with the items to give out with focus on strengthening brand and product recall through non-food items. IV. Short Term and Long Term Projections – Long term and short term projections include immediate marketing strategy impact as well as the expected fall out of the marketing plan which will be reflected in a post mortem for the marketing plan which will be identified in the marketing strategy calendar. The long term and short term projections should also consider the impact of the marketing plan in other business areas like the forecast of revenues, expenses and break even analysis. The selected marketing strategies also promise several long term and short term impact on the company sales and product performance. The ‘Selective and Sensitive Media Advertising’ marketing strategy’s short term results may include favorable public perception on the company and the product that may show direct positive impact in immediate improvement of sales. Another expected short term result is the gaining of newfound interest among new target market who will be hit by the particular new wave of Eegee’s media advertising. Long term results generated from this particular strategy include long term maintenance of favorable and positive company and product profile (which can only be maintained if the company can provide products that customers generally like and enjoy) as well as the establishment of the very critical brand recall that can help in minimizing advertising efforts for at least the next one or two years. The ‘Product and company assessment through public and target market survey’ strategy’s long term and short term effect is primarily the ability of the company to use the opinion of its target consumers to its advantage. Its short term effect includes being able to re-design and repackage the products, the company and the marketing style that fits the consumer taste. Its long term effect is primarily the providing of usable data which the company can use in the future during its redesigning of future marketing plans and strategies. The ‘Promotion through close contact with customers’ strategy provides a short term effect that translates to direct communication with target consumers on a more localize and direct level while its long term effect is expected in the increase and maintenance of brand recall and product identification. In order to achieve them, departments and individuals who are directly involved in the implementation of the marketing plan should perform expected tasks and maintain deliverables as per marketing plan schedule. Special action towards the marketing plan that affects the marketing strategies directly may come in the form of remedial actions should unexpected problems arise during the duration of the marketing plan and strategy implementation, as well as crisis management task undertaking in the event of crisis-level concerns occurring during the duration of the marketing plan/strategy implementation. Forecast of Revenue – members of the marketing team should be designate the starting point of marketing campaign pursuant to the marketing plan put into action. A comprehensive administration of the marketing plan (advertisement, promotion, product change, corporate re-design etc) would be sufficient enough to allow management to evaluate sales performance from the start of the marketing campaign up to the end of the first three or five months and break down these months into weeks and days to see if there are noticeable trends that can suggest improving revenue based on the imposed marketing strategy. Expenses – List of expected expenses should make room for auxiliary expenses for unexpected marketing costs and should be detailed in the marketing plan. The expenses incurred in the undertaking of a creating and using of a new marketing plan and marketing strategy is considered as internal investment of the company. The marketing team should work hand in hand with the accounting and the legal department to see how some of the expenses can be translated for tax refunds and tax exempts and other ways and means that can soften the impact of the expenses on overall operation and financial status of the company. Marketing, after all, ‘costs money’ (Gendusa, 2006). Break Even Analysis – The marketing plan, the forecast of revenue and the list of expenses should design a strategy allowing for break even income – costs as the worst case scenario in the event that the marketing plan did not yield expected results. Necessary plans should also be made to compensate for any negative result of the break even analysis. References: Associated Press. (June 14, 2007). Kellogg to change recipes, marketing. The Boston Globe. Retrieved December 25, 2007, from http://www.boston.com/business/globe/articles/2007/06/14/kellogg_to_change_recipes_marketing/ Eegee's website. Retrieved December 25, 2007, from http://www.eegees.com/index.htm Gendusa, Joy. (May 22, 2006). The Importance of a Marketing Plan. Articlesbase. Retrieved December 25, 2007, from http://www.articlesbase.com/marketing-articles/the importance-of-a-marketing-plan-30026.html ;

Theories of Motivation Essay - 1162 Words

Theories of Motivation According to Greenberg (1999) motivation is defined as a process of arousing, directing and maintaining behaviour towards a goal. Where ‘directing refers to the selection of a particular behaviour; and ‘maintenance refers to the inclination to behave with consistency in that manner until the desired outcome is met. Motivation is therefore the force that transforms and uplifts people to be productive and perform in their jobs. Maximising an employees motivation is necessary and vital to successfully accomplish the organisations objectives and targets. However this is a considerable challenge to any organisations managers, due to the complexity of motivation and the fact that there is no ready made†¦show more content†¦Pleasant working conditions and annual recognition of the ‘Best salesman of the year and ‘Best employee of the year, also enticed productivity and motivation. On the other hand ‘Extrinsic motivation is related to tangible rewards such as salary, fringe benefits, job security, promotions and conditions of work. (Mullins, 2002:P490). Therefore extrinsically motivated behaviours are those carried out to achieve some tangible rewards or compensation. Once again my employers excelled in designing an ideal incentive system, in their effort towards employee motivation. They already offered very competitive wages, of course on the belief that the more positive the reward the more likely the employee will be highly motivated and the better the performance (Vroom, 1964). They later introduced a perpetual cash bonus scheme for the junior staff, where every year instead of bonuses being paid out, they would be retained in the companys employee fund. A bonus was typically a third of their net salary and with every completed year of service their bonuses would grow. However if the employees engaged in activities detrimental to the organisations operations, such as pilfering, they would thus loose their accumulated bonus. This proved very effective in not only retaining employees but also motivating them to work towards and within the organisational parameters at maximum productivity. It also encouraged a sense of belonging and loyalty to the organisation.Show MoreRelatedTheories Of Motivation And Motivation Theories1493 Words   |  6 Pagesextent, needs of theories of motivation are still relevant to contemporary management practice. Theories of motivation are important as it helps managers to understand their employees’ needs of motivations, and to motivate their employees to perform and excel better. There are several motivation theories; this essay will briefly explain six major theories of motivation and discuss three of the theories in more detail. 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This report introduces MARS motivation theory and Expectancy theory of motivation for improves officers’ behaviours towards force, with that how can they fillRead MoreMotivation Theories And Motivation Of Employee Motivation Essay1517 Words   |  7 Pagescontrol and some that are not. Employee motivation is something that can directly affect an organizations production. It is no secret that un-motivated employees equates to un-productive workers, but how can we combat this? In order to better understand this concept we will look at the definition of employee motivation, some of the motivation theories and some motivation techniques that could be useful in our organizations. What is employee motivation? Motivation is a word used quite often in many differentRead MoreMotivation Theories1236 Words   |  5 PagesThe four motivation theories are Biological theory, Psychosocial theory of motivation, Biopsychosocial, and Achievement theory. Everyone has their own motivation in life for continuing education, and career choices. Each person also has Intrinsic and Extrinsic motivators. Intrinsic is an internal motivation for self satisfaction. Extrinsic is an external motivation, or reward for a person’s accomplishment. Motivation Theories: Linda was motivated to go back to school because she wanted an educationRead MoreMotivation Theories1577 Words   |  7 Pagesâ€Å"Motivation is the will and desire that a person has to engage in a particular behaviour or perform a particular task† (Lawley King, P269). In life motivation will be needed to enhance the workforce in various ways, many organisations will use motivation to increase the percentage yield of an individual or to make an individual feel a part of the business or organisation. Incentives have a huge influence on behaviourist extrinsic approach. In addition other aspects; humanist theorist, intrinsic

Characteristic of Effective Supply Chain Management

TITLE: CHARACTERISTICS OF EFFECTIVE SUPPLY CHAIN MANAGEMENT Table of Content Executive Summary 1 Introduction 2 Effective Distribution Networks 4 Effective Network Design 5 Effective Global Supply Chain Networks 5 Planned Demand and Supply 7 Managed Uncertainty (Safety Inventories) 7 Optimal Product Availability 7 Designed and Planned Transportation network (Logistics Management) 7 Managed Cross-Functional Drivers 8 Managed Prices and Revenue streams 8 Information Management in a Supply Chain 8 Supply Chains must be Coordinated Throughout†¦show more content†¦For instance, Dell chose to distribute straight to the company with great success and cost savings and then later changed their plan to include selling through Wal-Mart when the time called for it. Gateway however, decided to open their own stores but didn’t sell their product from it. This led to the failure of Gateway. Poor distribution network designs can hurt customer satisfaction and increase costs hurting the profitability of the company. Two factors need to be considered when designing a distribution network; customer needs to be met and the cost of meeting customer needs. When thinking of customer needs it’s important to consider what the distribution directly influences, which is response time, product variety, product availability, and customer experience, time to market, order visibility and return ability. Things that affect the cost of the distribution design are inventories, transportation, facilities and handling, information, sourcing and pricing. As the number of facilities increases, the inventory costs increase. It’s important to decrease the number of facilities not only to save on inventory costs but also to cut down on facility costs. For transportation you have inbound and outbound with outbound being the bigger cost. 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What is logistics, and why is it important in private companies and public organizations? logistics is That part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services and related information from th e point of order to the point of consumption in order to meet customers’ requirements.It is has become important for growing service organizations both private and public to fulfill customer request and utilizing such network toRead MoreThe Problem Of Supply Chain Management Research1448 Words   |  6 Pagesaddresses an issue within supply chain management research that has not been given much attention, and thereby attempts to bring focus to modern slavery within organizations with international supply chains. 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After detecting slavery within a supply chain, complete withdrawal ofRead MoreProject Enterprise Resource Planning Systems Essay1637 Words   |  7 PagesAND THEIR ROLE IN SUPPLY CHAIN MANAGEMENT SUBMITTED BY: SHAKEEL M KHAN (1336) SUBMITTED TO: SIR SOHAIL MAJEED CONTENTS OVERVIEW ENTERPRISE RESOURCE PLANNING SYSTEMS (ERPS) 3 IMPLEMENTATION OF ENTERPRISE RESOURCE PLANNING SYSTEMS (ERP) 4 -5 21ST-CENTURY SUPPLY CHAINS 6 DEFINING ENTERPRISE RESOURCE PLANNING IN SUPPLY CHAIN MANAGEMENT 8 ENTERPRISE RESOURCE PLANNING EVOLUTION 9 TYPES OF FLOWS IN SUPPLY CHAIN MANAGEMENT 10 CHARACTERISTICS OF AN ERP SYSTEM 11Read MoreCase Study : Supply Chain Management1028 Words   |  5 PagesSUPPLY CHAIN MANAGEMENT IN RETIAL INDUSTRY: CONCEPTS, STRATEGIES AND WALMART CASE STUDY Mian Wang CID: 01090728 Imperial College Business School, MSc Management ABSTRACT With the rapid increase of operation cost and fast development of E-commence in today’s retail industry, traditional operation management models are antiquated. 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Understanding supply chain management and puttingRead MoreTraits Of The Supply Chain1292 Words   |  6 PagesBell 3051375 Traits of the Supply Chain American Military University Reba Businsky 14 July 2015 ABSTRACT The traits of the supply chain have been proven to strengthen a business production. Using the traits helps to optimize a business profits and sets goals at a higher achievable level. Overall using the traits of the supply chain will enhance the performance of a business and build stronger partners and relationships. Keywords: supply chain, traits, partners, businessRead MoreSupply Chain Management And The Core Business Of All Enterprises901 Words   |  4 PagesSupply Chain Management Nowadays, in order to succeed in business market, instead of just focusing in their own management strategies, all organizations need to pay attention to other suppliers’ activities and customers’ demand. Since the global competitiveness is getting more and more intensive and the level of customers’ expectation is higher, every single business needs to concentrate and invest much more in its supply chain system. The reason is that the potential value of the supply chain is

Historical Perspectives of Abnormal Psychology - 1320 Words

Historical Perspectives of Abnormal Psychology Susan Hardin University of Phoenix Abnormal Psychology PSY/410 Krisit Lane, Ph.D. October 25, 2011 Historical Perspectives of Abnormal Psychology Historical perspectives of abnormal psychology sounds complicated, mainly due to the differing definitions, or interpretations, of what is considered abnormal. Identifying someone at work or in a social situation who appears to be behaving abnormally is easier to spot than it is to define the term abnormal behavior. No matter what the definition of abnormal the different perspectives each present a theory concerning its cause. This paper will provide a brief overview of the different perspectives and the theories presented by each.†¦show more content†¦Basically Erikson theorized that individuals pass through eight stages of development. Each stage of development involves two opposing powers, or contrary dispositions; Erikson named these opposing powers syntonic and dystonic. An individual, Erikson theorized, must successfully pass from one stage of development to the next in order to maintain a healthy balance. As an example, t he first stage of development lists the syntonic as trust vs. the dystonic of mistrust. An individual who does not successfully pass through stage on may develop a mistrust that lasts a lifetime. The unsuccessful mastery of any of the eight stages of development could cause an individual to develop abnormally, thereby demonstrating what society terms abnormal behavior. Biological/Medical The biological/medical perspective refers to a malfunction in the brain that is the primary cause for abnormal behavior. This malfunctioning of the brain could be due to the physical structure of the brain itself or abnormal biochemical functioning (Hansell Damour, 2008). The brain abnormalities could be either genetic or environmental. â€Å"†¦the biological perspective focuses on physical structures and biochemical functions in the body that contribute to abnormal behavior† (Hansell Damour, 2008, p. 36). As technology continues to advance the ability of researchers to understand the biologicalShow MoreRelatedHistorical Perspective of Abnormal Psychology1014 Words   |  4 Pagesï » ¿Running head: ABNORMAL PSYCHOLOGY Historical Perspective of Abnormal Psychology [Students Name] [Name and Section no of Course] [Instructors Name] [Date] Introduction Abnormal psychology can be defined as the study of mental disorders. It includes the topics and problems that are very common in our daily lives. 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